What is Social Media?


Today’s web users are prolific creators of content, and they upload photographs, audio, and video to the cloud by the billions. Producing, commenting, and classifying these media have become just as important as the more passive tasks of searching, reading, watching, and listening. Sites such as Flickr, Picassa, YouTube, Google Video, Vimeo, and others make it easy to find images, videos, and audio clips, but the real value of these sites lies in the way that users can share, tag, comment upon, and add to the content that is there. Over the past few years, the ways we produce, use, and think about our media have undergone a profound transformation. Billions of videos, podcasts, and other forms of social media are just a click away for any Internet-connected user. As the numbers and quality of user-produced clips have increased, our notions of what constitutes useful or engaging media have been redefined. Tertiary institutions need to understand and develop strategic plans for leveraging social media and providing internally generated resources — images, audio, and multimedia — to make the process a rich, engaging, two-way dialog between audience and institution.

INSTRUCTIONS: Enter your responses to the questions below. This is most easily done by moving your cursor to the end of the last item and pressing RETURN to create a new bullet point. Please include URLs whenever you can (full URLs will automatically be turned into hyperlinks; please type them out rather than using the linking tools in the toolbar).

Please "sign" your contributions by marking with the code of 4 tildes (~) in a row so that we can follow up with you if we need additional information or leads to examples- this produces a signature when the page is updated, like this: - Larry Larry Feb 7, 2012

(1) How might this technology be relevant to the educational sector you know best?

  • Social Media can help spread the word about STEM topics, resources and relevant ideas that can gain more exposure and excitement around this critical topic area in education - Holly.Lu Holly.Lu Sep 3, 2013
  • add your response here

(2) What themes are missing from the above description that you think are important?

  • Adding in more social media sites specific to Social Media, and best practices for STEM and Social Media - Holly.Lu Holly.Lu Sep 3, 2013
  • add your response here

(3) What do you see as the potential impact of this technology on STEM+ education?

  • This platform gives many a voice, not just one. Taking social media in a new space for STEM education can help grow excitement. - Holly.Lu Holly.Lu Sep 3, 2013
  • add your response here

(4) Do you have or know of a project working in this area?


Please share information about related projects via our NMC Horizon Report project submission form.